Whether your company is B2C or B2B, your audience is people. And people are on social channels. You need to reach them where they are through freelance social media content.
My approach to social media strategy and content is centered on the audience. Does your audience want to see ads and “me!” posts where you constantly brag about how awesome your company is? Will they ‘like’, comment or share that content? My bet is no.
My success helping brands with social media has been found by identifying who the audience is, what they’re interested in, and how to interject your brand into those conversations and interests in a relevant way. It’s crucial to pay attention to channel updates and algorithm changes, and I also believe there is a time and place to “pay to play”. You must be willing to put money behind your brand’s social media efforts to increase results on these competitive channels.
The channels I have the most experience and success with for social media content are Facebook, Twitter, LinkedIn, and Instagram. I also use Pinterest and Snapchat personally.
Results: +107% social media engagement
When I came on board one hospital’s marketing team, I immediately took over social media activity for the organization. After examining the channels and their audiences, I implemented a consistent, audience-centric social media strategy with an established, personable brand voice. Much of the new strategy features employees and real patients, since they are the true “brand advocates” for the organization. Since featuring more employees, we’ve seen engagement ignite. People love to see their colleagues and caregivers on social media.
Below are some of the best performing posts to date.
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