I GET IT…
Content Marketing is Kind of a Big Deal
When your healthcare organization — whether it’s a hospital or health system, clinic, or medical practice — sets its annual objectives, content marketing is a driving force in helping to meet those goals.
Content marketing generates the awareness, engagement, and trust necessary to draw patients and the community to your organization’s services and initiatives. It contributes to patient acquisition, retention, and education, all of which are essential for the overall success of your healthcare organization.
The benefits are clear, but that doesn’t mean producing content marketing for healthcare is easy. In fact, it’s really hard because of:
COMPLIANCE
Healthcare content must adhere to strict regulatory guidelines, which requires expert knowledge from those who specialize in healthcare writing.
RESOURCES
Many organizations lack in-house experts for specialized tasks like medical content writing.
BUDGETS
Healthcare marketing budgets are often tight, making it difficult to hire a full-time content marketer to bridge this gap.
Get More Quality Content…Fast
When you turn to a content marketing freelancer who specializes in the healthcare industry, you get:
1
SPECIALIZED MEDICAL CONTENT
You need content that’s accurate, compliant with medical regulations, and relevant to your target audience. Content marketing freelancers with medical expertise can provide you with specialized content that your in-house staff may not have the knowledge to produce.
2
A BUDGET-FRIENDLY TEAM EXTENSION
Hiring full-time medical writers can be expensive, especially when you have sporadic content creation needs. With a freelance content marketer, you only pay for the content you need on a per-project basis, without the overhead of a full-time employee.
3
A FLEXIBLE WORKFORCE
The healthcare industry often experiences fluctuating demands for content. Content marketing freelancers can quickly adapt to these changes, scaling their services up or down to meet your immediate needs.
4
AN ARRAY OF CONTENT
Healthcare orgs like yours need a wide range of content, from patient education materials and blog posts to marketing collateral and email campaigns. As a content marketing freelancer, I can produce all types of content, ensuring that the right expertise is applied to each project.
5
A REDUCED WORKLOAD
6
SCALABILITY
As your healthcare organization grows or launches new initiatives, you can easily scale your content writing needs by collaborating with freelancers. This flexibility allows you to adapt to changing circumstances without the long-term commitment of hiring full-time staff.
Healthcare Content Marketing:
The Spark to Your Organization’s Flame
You know your organization would benefit from hiring a content marketing freelancer. But what would they deliver?
Working together, I can support you with:
1
Blog content creation
Regular blog posts drive organic traffic, educate, and establish your organization as an authority in healthcare, supporting your patient engagement and trust.
2
Patient education materials
Informative patient education materials can improve understanding, enhance satisfaction, and contribute to better health outcomes.
3
Email marketing content
Well-crafted email campaigns drive your patient engagement, promote services or events, and support patient retention, while increasing revenue and strategic goals.
4
Website content creation
High-quality website content improves your search engine rankings, enhances your user experience, and supports lead generation and patient acquisition.
5
Social media content
Consistent social media content can increase your brand awareness, promote your services, and facilitate community engagement to drive patient acquisition and retention.
6
Marketing strategy
A well-defined, tactical strategy aligns your content with your organizational goals, ensuring that your content marketing efforts directly support the achievement of those goals.
7
Video editing (basic)
Video content enhances patient engagement, explains complex medical procedures, and creates a more personal connection.
8
Ebooks or whitepapers
High-value ebooks or whitepapers can generate leads, support your service line growth, and contribute to your patient acquisition.
9
Case study development
Compelling case studies can build trust and credibility, showcase successful patient outcomes, and support the strategic goal of patient acquisition.
10
SEO & keyword research
Effective SEO practices improve your organic search rankings, driving more organic traffic to your website, which can lead to increased patient inquiries and appointments.
11
Guest posting
Guest posting on authoritative healthcare sites can enhance your backlinks, drive more referral traffic, and improve your online visibility.
12
Content reporting
In-depth analytics and reporting can guide your data-driven decision-making. This ensures your content strategies are aligned with your organizational objectives.
